Ads................

It’s really a long time since I have blogged anything. Actually my office work has held me up for the past several weeks. In fact it should be “holding me up” and not “held me up”. So today I decided what come may I will put down a post. The past may weeks as I mentioned earlier has been truly a learning experience in many aspects. I had the good fortune to visit a new country (Singapore), I shifted to a new premises and now have a flat all for myself. All this were actually materials for my posts but as usual work held me up.

The only relaxing moments amongst this hectic work schedules are the short chats with my colleague sitting next to me, the evening walk with yet another colleague and of course Cable TV!!!!!!!!!!!!!!!!!!!!

Well it was during this one relaxing moment through Cable TV that I came across an advertisement. It was an ad from Bajaj Fans. What struck me the most abt this ad is the manner in which the idea of air speed was conveyed. This ad shows how an old woman can be made to look like a young lady because of the speed generated by the fan. The ad shows that because of the speed generated, the old lady’s wrinkled and sagging skin is transformed temporarily into normal skin. (I hope u ppl understood the meaning as I don’t know how better to describe the ad!!!!!!!!!!).

Well the point I need to make here was the manner in which advertisements have grown from a medium of just marketing the product to a medium of entertainment. Nowadays, advertisements are more of entertainment. They convey a lot of idea, lot of humor, lot of emotion apart from the outsmarting competition (as seen in the pic above!!!!!). Children and elders alike look forward to seeing such advertisements.

Since then I have been closely following the advertisements on TV (particularly Indian Channels) and I find that all ads can be categorized into 2 types
Ads which go straight into the product like the Reliance Insurance ads
Ads which convey the advantages of the product through an idea like the bajaj fans ad

I think it that advertisement industry has also carved out its place in the corporate sector and very soon we may have ad companies listing in stock exchanges and coming up with IPO’s!!!!!!!!!!!! Also I should admit that ad makers are a different class of artisits.

To end I will leave you with some of the ads that really impressed me and which I feel u ppl should check out

• Bajaj Fans


• Mentos


• Western Union


• Reliance Communications


• Dove


• Fevicol

Parent Strategies

If you think you have won when your parents agree to some of your requests then please be aware that a lot of thought and strategy must have gone into your request before they decide to heed to it!!!!!!!!!!!!!

Well this is my post after a fairly long interval. So I thought why not I share with you ppl my experience in a restaurant. It happened last week. I was alone that day and went for lunch at my usual restaurant. Since the place was crowded I sat alongside a elderly gentleman (hereinafter referred to as the “strategist”, sorry for the legal terminology). He was chatting with his colleague on several things. Normally I go out with my colleague for lunch (the same one abt whom I was referring to in my previous blog) and we chat abt various issues while eating. That day I had no one to speak with and I decided to listen to what our Strategist was saying. Both of them were talking abt there families who were back home. For the conversation I understood that both of them had college growing children.

The topic for discussion that day was the demand for a motor cycle by Strategist colleague’s son. Our strategist narrated the strategy he used when a similar request was put to him by his son. According to him the strategy for such a request should be two fold

1. Never dishearten your children by rejecting their request
He says never reject such request and accept them whole heartedly. This way you will make you children happy and the will never feel let down.

2. Transfer the entire responsibility of the request on your children
However he says that parents should make it clear that by accepting to the child’s request the responsibility of the parent is over. He says when his son asked for a bike, he immediately accepted the request. But he made it clear to his son that now it is up to him to find the bike he wanted and tell his father

Now the fact is that, as our strategist said, till now his son has not found a bike to his liking!!!!!!!!!!!! According to the strategist, whenever children are given the responsibility to carry out a decision they go on the defensive mode and are not able to decide on the best alternative. He says that it is always better to adopt such a strategy when it comes to deciding on uncomfortable requests from the children.

To end this post, as put in by one of my colleagues this may not hold well in all the cases. I look forward to hear from all the readers’ abt whether the 2 pronged strategy of our strategist is effective or not.